Innovation and collaboration key to success in networked society

More than 80 journalists from thirty countries visited Ericsson�s third annual Business Innovation Forum, held May 10-11 in Silicon Valley, California. Ten speakers with diverse backgrounds � ranging from a firefighter to a venture capitalist � joined Ericsson executives and specialists for an agenda that touched on all aspects of the Networked Society and its potential to improve the lives of people, business, and society.

Keynote speaker Paul Saffo, Managing Director, Foresight at Discern Analytics and Consulting Associate Professor at Stanford University, spoke of the fundamental changes in our world economy: from a production economy to a consumer economy, until the November 2008 crash, when Saffo says the economy changed immediately to what he calls a "creator economy."

"The central actor of the new economy often both consumes and creates at the same time. You used to have to be a university professor to make an entry in an encyclopedia. Now, Wikipedia lets anyone do it � and even if we think it�s free, we�re paying with the information we contribute," said Saffo.

Firefighter Chris Russo acknowledged the transformative power of mobile. "When people are forced to evacuate, they take two things with them: their kids and the phone. It�s time to bring emergency services into the Networked Society and turn victims into assets," said Russo. His startup company Elerts has developed an application that enables that.

Speakers from operators Sprint and Verizon spoke about their collaboration centers, to boost the creative process and speed time-to-market for ideas in connecting devices. Part of the program featured a visit to Sprint�s m2m collaboration center.

The CTO of Sony Ericsson, Jan Uddenfeldt, stressed the importance of openness in the device field. "Android is an open operating system, and that is driving the market and driving growth. And, working with partners who can bring new applications and games and so on, really fosters innovation in a strong way."

The second day of the forum centered on mobile broadband and LTE uptake learning as well as Silicon Valley�s special characteristics as an innovation hub. Brian Wilcove, General Partner at Sofinnova Ventures, said: "If you are awake at 3am and want to discuss your business idea with someone, you just go down the street in Silicon Valley and someone is there to talk to. There�s no place like this anywhere else in the world."

Mario Morales, Program Vice President for the Enabling Technologies Group at IDC, said: "What�s fundamentally important and why Ericsson is hosting this event is that a lot of the innovation is tied to a complete solution. You can�t have only network and device, you have to consider services and apps. It�s not just about smartphones and tablets� the ecosystem has to be complete."

Douglas Gilstrap, Ericsson head of strategy and host of the event, said: "We brought in people from all different walks of life � looking at innovation and how they view the world. It�s great to see how it matches how we view the Networked Society, with the explosive uses of mobile broadband driving us toward the next generation of technology."


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