In monetary terms, the smart phone market in the I quarter of 2011 amounted to 16.6 billion rubles. This is 95% more than the same period last year, when the market reached 8.5 billion rubles.
The average cost of a smartphone for the year decreased by 18% and up to the I quarter of 2011 amounted to 11,000 rubles. Fall in the average cost is due, above all, the market development of high technology and cheaper production.
Significant changes have occurred in the price range of smartphones. The smartphone market has formed a new affordable price range "from 5,000 to 7,500 rubles, which accounted for most of the sales of smart phones based on the results of I quarter of 2011. Most of this segment is represented Nokia smartphones on the operating system Symbian �Series 60" (basic model: C5, 5230, 5228).
By the end of 2010 the major brands in the smartphone market in Russia is still the company Nokia, Samsung, Apple, HTC and Sony Ericsson, whose combined market share was 96% in unit shipments and 97% in cash terms.
The company expects that the outcome of sales in 2011, the smart phone market will be more than 8 million pieces per piece expression and 80 billion rubles in monetary terms. Thus, the market in terms of unit shipments will double, and in monetary terms will grow by more than half.
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